Google Glassica

In 2014 I was the Director of the MediaLab of the Cagliari Opera House. It was the first Opera House to host a Research and Technology Centre and my goal was to think about possible improvement areas in the Opera format. Few people have bothered to sit down to think about possible improvement areas in the Opera format. And it is an effort that should be done.

A simple area of improvement is the spectator’s point of view. Every spectator has one single point of view which is excellent but cannot be enough. This is an improvement direction that requires some creative thinking.

That's why I designed Semestene, a Google Glass app to allow the audience to see the work from the point of view of who sings it, or those who follow it from behind the scenes.

A forbidden and voyeuristic idea.

This experiment affected Puccini’s Turandot from July 30 - August 16, 2014. The event caught widespread international attention: more than 10 million unique viewers visited the website and the social network profiles of the Cagliari Opera House in just two weeks. The international media reaction was astonishing with the New York Times writing: "The country that gave the world opera is looking to bring it into the 21st century this week" and The Guardian claiming that "Cagliari’s plans seem more extensive than any predecessors"; soon followed Wired, the Wall Street Journal and many others.

Here's a collection of unedited photos from the stage.