A great identity made by the otto design lab in Japan. CANELÉ du JAPON is a canelé shop that added the taste of Japan to the sweet “canelé de Bordeaux” that originated in Bordeaux, France. A canelé is a small French pastry flavored with rum and vanilla with a soft and tender custard center and a dark, thick caramelized crust. This identity marvellously echoes with simplicty the joy of eating sweets. And the packaging resounds the typical enormous japanese care in doing beautiful things.