The brand is Yuki-Sawaya: a kimono shop developed by Okujun, a wholesale dealer of Yuki-tsumugi.
Yuki-tsumugi is a Japanese silk-weaving technique found mainly in Yuki City and Oyama City. The Yuki-tsumugi technique is employed to produce pongee silk: a light and warm material used to make kimonos. The Yuki-tsumugi technique is designated one of the Important Intangible Cultural Properties of Japan. And has also been inscribed on the UNESCO Representative List of the Intangible Cultural Heritage of Humanity.
The logo was designed by Kishino Shogo, founder of 6D, a visual communications studio based in Tokyo. It displays the history and technical characteristics of Yuki silk, where a thread is pulled out and spun by hand from floss silk.